WHY FEAR THE POWER OF PUBLC OPINION WHEN YOU CAN HARNESS IT INSTEAD?

Michael Rentiers Bio Image

A New Agency, Designed For You

In today's always-on world, a PR plan is mission-critical. Bad PR costs billions annually, with businesses contributing many self-inflicted zeroes to that number. Fear of change and cost kills the chance to modernize PR. CTA was built for this – to champion new strategies based on my experience and do it on a budget. Time to get in the game.


We offer award-winning turnkey campaigns for issue advocacy, brand reputation, and crisis management. We also offer individual services from our menu of digital and traditional products – flexible to fit your needs.


**Unique to CTA** – we offer executive workshops on modern public relations. We distill two decades of experience, lessons from inside major PR events, plus insight from other national PR pros into actionable workshops. You choose. We tailor. I deliver, and you learn. Your team walks away prepared to act.


Whatever you need, CTA can help. Over 24 years, my record is clear: calm under fire, innovative strategy, career-defining content, and delivering a winning move. When the game is on the line, winners call for the ball. Your call – a decision to take action.

A New Agency, Designed For You

In today's always-on world, budgeting for PR is mission critical. The damage to domestic companies from bad PR reaches into the  billions per year. Yet we still only pay lip service to digital-first PR because of the perceived cost.  Hope is not a strategy and the math is telling you to get in the game.


And that's why I created CTA - to do quality, proactive PR while looking out for your bottom line. No more sitting on the sidelines.


Our core services are the award-winning campaigns - issue advocacy, brand reputation, and crisis management - that many of you know.  We've also added products to address the business community's need for cost-savings, like an à la carte menu of our best services - digital & traditional - for clients to choose specific services & production levels to fit a budget. Same high quality at your price.


I'm excited about a new product that is unique to CTA. We offering a slate of customizable workshops that will teach your team what digital-first PR is, how it is effective, and how your team can implement a real strategy. This is two decades of experience in politics, public affairs and crisis communications, wins and losses, distilled into actionable lessons tailored for you. This is no lunch 'n learn. This a must see.


For 24 years, I've stood strong in crisis, produced career-defining content, & have always found one more walk-off swing. MY record sells itself and we're ready to get to work.


You might be thinking about defining your brand today, but tomorrow it could be a crisis. The question is - are you willing to take action?

FULL-SERVICE CAMPAIGNS & WORKSHOPS

Our core services are turnkey campaigns desiged for you, managed buy us. Our executive workshops deliver over twenty years of experience to your team so that they are prepared to meeting any challege.

We affect policy debates by shaping and directing public opinion. If you have a legislative or regulatory issue that could impact your business -hit the button below.

Is it a bad time to build  a brand? Not if you're proactive.  We know how to harness public opinion, so you don't have to fear it. Don't make this an afterthought.

Crisis is terrifying. Have a plan, hire an experienced manager, and execute the first rule of holes and stop digging. Don't go it alone, it can get worse. We've been there, let us help.

 I used to speak in any closet where I could teach executives how effective digital can be. Now we're in the boardroom with the kitchen sink to teach you how to get it done.

 PREMIUM SERVICES, À LA CARTE

Together we can create specific program to meet your goals and bottom line! If a robust, turnkey campaing isn't what you need, we offer all of our services individually for a rate that fits your specific need.

GRAPHIC DESIGN

Having kick-ass designers on board opens up a world of limitless possibilities for our clients. We pride ourselves on transforming creative dreams into concrete reality through a perfect blend of innovation and precision. Our team's expertise is comprehensive, covering a wide spectrum of digital and print design services, encompassing everything from intricate layouts to eye-catching banners. Whether you're looking to enhance your online presence or create stunning printed materials that truly stand out, we've got you covered. Let's join forces and collaborate to bring your unique vision to life, crafting impactful designs that will not only meet but exceed your expectations, leaving a lasting mark in the minds of your audience.

VIDEOGRAPHY/EDITING

Expecting high-definition quality for digital and social content is the norm - you no longer need a video team and editing bays to produce award-winning video! Trust in our proven track record of delivering exceptional results for national Fortune 500 companies, saving them more than just money. Our team brings you top-notch shots, expert editing, and stunning effects that won't break the bank. Whether you require on-site filming or seamless editing, rest assured, we've got you covered.

Website Development

If your toaster is equipped with internet access, then it's a strong indicator that your business requires a contemporary and fully functional website to thrive in the digital age. Having an engaging and user-friendly website doesn't have to break the bank, as there are cost-effective ways to achieve this. A website should not only be visually appealing but also fulfill its intended objectives, offer flexibility through modular design, and enable easy updates. Let us demonstrate to you the process of creating a website that ticks all the right boxes and helps elevate your online presence.

MORE

Click the button for more information about these core services and many others.  Each is available to you as needed, saving you time and money.

MEDIA RELATIONS

The media isn't your adversary; but they can be made allies. It's also important to notice they still wield a mighty pen. In today's digital age, the dominance of traditional media has waned, but their impact and influence on audiences remains powerful and (we believe) overlooked. An effective strategy should never be one or the other but a blended strategy of traditional earned media and paid media in the digital landscape. This give you the ability to get in front of each audience in a manner best suited for them. This also means learning skills that have gone by the wayside when Twitter began dominating the news cycle. Our team can teach you these skills undervalued skills such as; interview/media training, early outreach initiatives, crafting compelling pitches, hosting press conferences and building media relations. Digital is still king, but we believe in keeping our tools sharp and ready for use.

DIGITAL ADVERTISING

Gone are the days of relying on a single ad and hoping for the best. With our approach, you'll receive a comprehensive strategy that includes five uniquely crafted ads meant to reach diverse audiences. Each ad is carefully designed and tested for effectiveness, ensuring maximum impact. We prioritize targeted engagement, creating ads that specifically address the interests and needs of your audience. Our proficiency in this area guarantees that your investment will not only generate clicks but also deliver tangible returns. By entrusting us with your digital advertising strategy, you'll benefit from our expertise as we lead you towards achieving meaningful and lasting results.

Grassroots & Influencers

Our roots run deep in grassroots movements and local influencers, from the early days of dial-up internet. Over the years, we have carefully cultivated and refined our connections, turning them into a robust platform for building influence. Whether you're looking to mobilize legislative support at the grassroots level or in search of influential voices to publish compelling editorials, we are just a phone call away. Let us help you harness the power of our network to achieve your goals effectively and efficiently. No ome does this better.

NEWS & OPINION

Commentary worth reading...probably. We say things you'll find interesting. What could go wrong?

Remembering My Friend, Greg Foster

By Michael Rentiers • 08 May, 2023
For roughly twenty years, Greg Foster was my colleague. He was my friend. I mourn his death, but more importantly, I am here to write about his life.

All you need to know for a happy life was written on a poster in school.

By Michael Rentiers • 13 Sep, 2022
Don't forget — life's short; enjoy the ride, it can always be worse. Embrace the suck, but look both ways first, and always hold hands with your battle buddy. Treat weird people like yourself, but don't eat the candy.

Homeless Warrior: Surviving the Street with A Vietnam Vet

By Michael Rentiers • 11 Jun, 2022
Every day you can spot multiple homeless Vietnam Veterans, but we choose to not see them. Many just need a lift out of the hole. Been there, so this is what I do.

Everyone Loves to Write a Bio

By Michael Rentiers • 18 May, 2022
We all share in the trauma of having to cringe through writing a professional bio so we all give each other a pass when we read them and yawn. But why do that? We all read bios at some time for some important reason. So why not stick out and be memorable. I can’t get rid of the cringe but I can show you how I approached my Linkedn Bio. The whole thing is below and my approach was to forget the technical and go with passionate writing. Instead of listing jobs, show what you’ve learned. A client isn’t going to care that it’s informal if they are inspired. Isn’t that what counts? You can always link a CV for all you just wading into the baby pool. Let’s go for a ride.

Dirtiest Word in Politics: Compromise

By Michael Rentiers • 20 Mar, 2022
How many of you are politically engaged and have bad-mouthed a politician in your party for being open to compromise?

LA Sheriff’s Office: Gangs, Tatts & Death — Oh My!

By Michael Rentiers • 08 Oct, 2021
Who the Hell is watching the watchmen?

Where have all the conservatives gone?

By Michael Rentiers • 22 Sep, 2021
Hello, my name is Michael, and I am a conservative.
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