custom events with Real impact

In 2025, most companies claim to understand and embrace digital communication, yet few are truly implementing any form of plan. Worse, only a few of those are executing a plan well with resources committed to supporting it. Digital is the common mode of communication for the modern world and the lack of commitment creates a dangerous divide between business and the public. 

We see it in consumer surveys and within the online conversation - the public wants to know about the companies they do business with. It's not good enough to make a good widget. Digital is your doorway to the world and the world's doorway to you.

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You can choose to use that doorway to meet the public where they are or they may end up using it to seek you out. The day's of keeping your head down, hoping to dodge the digital wild west, are over. Hope isn’t a strategy. In today’s fast-moving media landscape, this is a chance to build a real connection with the public and avoid crisis before you even realize there’s a problem.

A proactive PR plan isn’t a luxury; it’s a necessity. Your team needs the skills to control narratives, engage audiences, and defuse risks before they explode. The companies that win aren’t just online—they’re in command. Is yours?

For years, Michael Rentiers has met with any business group ranging from five people in the boardroom closet to auditoriums seating thousands, to teach the importance of digital PR and how businesses should be connecting with the public. Building on that approach, we've developed a series of workshops that can be tailored to your specific need and delivered at your location, with your team. When it's over, they will have actionable items to carry forward in preparing your company for success.


These are super popular - ranging from introductory to intensive training - all with real-world examples and presented by one of the most experienced communications professionals. We promise that your team will leave with twenty years of experience and a plan of action in hand and ready to implement.


 Tailored to fit your real world business.

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Presenting to PR Association a SeaWorld Case Study

Teaching your team how to take action.

POPULAR TOPICS:

  • Introduction to Digital Public Relations
  • Brand Reputation & ROI
  • Crisis Management & Preparation
  • Cancel Culture & Social Media
  • Developing Modern Policies for Employees Online
  • Court of Law vs Court of Public Opinion (Legal/Comms)
  • Situational Awareness: Spotting Dangerous Trends
  • Executive Leadership: Internal Awareness
  • Corporate PR Staff: Your Time to Shine
  • Crisis Response Live Drill
  • Onsite Media Training


*Topics & duration are customizable. Length of time depends on number of topics covered, breakout sessions, live drills, and media training. Prices will vary based on time.


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